Privacy Policy

Identification and contact details

• full name
• address
• email address
• telephone number
• date of birth

Account and transaction information

• login credentials
• account preferences
• clinic details
• order history
• donor selections
• payment and billing details
• delivery instructions

Fertility treatment-related information

To provide our services, we may process treatment-related information, including clinic or fertility center details, treatment preferences, delivery authorizations, information necessary to ensure correct donor material is delivered, known carrier status and disclosed hereditary condition information, and saliva samples submitted for genetic compatibility screening.

Such information may constitute special categories of personal data, including data concerning health, under Article 9 GDPR.

Technical and website usage data

• IP address
• browser and device information
• cookie identifiers
• pages visited
• navigation behavior
• timestamps and session activity

Account creation and profile management

We process personal data to create and manage your customer account. Legal basis: Article 6(1)(b) GDPR, performance of a contract.

Purchase and delivery of donor sperm

We process personal data to process your orders, coordinate delivery to fertility clinics, manage storage arrangements, and maintain purchase records. Legal basis: Article 6(1)(b) GDPR.

Treatment coordination and compliance

We process personal data to ensure correct handling and traceability of donor material in connection with fertility treatment. Legal basis: Article 6(1)(c) GDPR, legal obligation, and Article 6(1)(b) GDPR, contract performance.

Where health-related information is processed, we rely on Article 9(2)(a), explicit consent, and/or Article 9(2)(h), provision of health-related services, where applicable.

Genetic Matching and Known Carrier Screening

If you choose to use our genetic matching services, you may be asked to provide a saliva sample for DNA analysis.

Where you inform us that you are a known carrier of a specific hereditary condition, genetic variant, or disease-related trait, we will process this information for the sole purpose of assessing whether the selected donor is also a carrier of the same condition or variant.

This information may include data concerning health and genetic data and is treated as special category personal data under Article 9 GDPR.

We do not receive, access, or store your full genetic profile, raw DNA data, or broader medical records. We only process the specific condition or variant disclosed by you, the saliva sample submitted for testing, and the compatibility or carrier-match result relevant to donor selection.

Genetic matching and laboratory analysis may be performed by carefully selected third-party laboratories or service providers acting on our behalf and subject to appropriate confidentiality, security, and data protection obligations.

The legal basis for this processing is Article 6(1)(b) GDPR, performance of a contract, and Article 9(2)(a) GDPR, explicit consent.

Customer communication

We process personal data to send service-related messages, order confirmations, clinic delivery updates, consent communications, and customer support responses. Legal basis: Article 6(1)(b) and 6(1)(f) GDPR.

Marketing and newsletters

We process personal data to send newsletters, educational content, and product updates where permitted by law. Legal basis: consent. You may withdraw your consent at any time.

Website analytics and cookies

We process personal data to improve website performance, functionality, and user experience. Legal basis: consent for non-essential cookies.

• fertility clinics and treatment facilities
• courier and logistics providers
• payment service providers
• IT hosting and cloud service providers
• CRM and email communication providers
• analytics and cookie providers
• legal and compliance advisers
• our parent company and central sperm bank operations in California, USA
• relevant health authorities

All third parties process data under confidentiality obligations and, where required, data processing agreements.

• customer account and transaction data: 5 years
• treatment and traceability records: minimum 30 years
• consent records: for as long as required to document consent
• marketing preferences: until consent is withdrawn
• cookie data: according to our cookie policy

Where longer retention is required by law, regulatory requirements, or legal claims, data may be retained for a longer period.

• access your personal data
• request correction of inaccurate data
• request deletion where legally possible
• restrict processing
• object to processing
• withdraw consent
• data portability

Please note that certain data may need to be retained due to legal traceability obligations. To exercise your rights, please contact privacy@premierspermbank.dk.